On September 12th, the band returned from Colombo, Sri Lanka after completing the video shoot for the song “Dilwalo Khelo Tum” – the official T20 World Cup 2012 song for PEPSI Pakistan. Noori in collaboration with Walter Advertising have co-produced the music for this video.
The band says – “Corporate Songs give us the opportunity to get out of our shells and collaborate with other creative people. People know that our in-house productions are a very extensive process; a single song takes months to complete. In this case, we have very limited time – a one-time team is formed and we have to deliver in like 10 days! So it’s an intense exercise. But great fun!
We have known Ali Hayat for a long time (he’s the PEPSI man from the advertising world). He has been pushing to get the band on-board for the last 8 years, and finally a deal went through. We guess that made it special in a way… Ali’s a very good writer, and like all of us, he takes his time in coming out with his best!
Lyrics and melodies down, we went into Shuja Haider’s studios to produce this song (drum recording and mastering took place at Gumby’s studio). We have worked with Shuja and Shani (his brother) before on the Cornetto Song and just like before the experience was awesome! This time however the sound was more rock and that made it much more fun for Shuja as well.”
The video is set the release around the same dates as the T20 starts, although some clips of the song can be seen in 2 commercials so far by Pepsi Pakistan. We got to lay our hands on the behind the scenes video for the song, check it out and enjoy! It surely is a video full of energy * fingers crossed*