Wednesday, 30 Oct 2019: In a dynamic blend of academia and entrepreneurship, Afnan, a Machine Learning Expert based in Karachi, is shaping the future of technology. By day, he leads a structured mentorship program at SZABIST, guiding students in the development of Machine Learning technology. By night, he dons football gear, showcasing his passion for sports. We delved into his latest research and his exciting venture into the tech industry.

Sarwan: Afnan, could you briefly explain what you’re researching nowadays?

Afnan: I’m currently investigating optimization techniques for voice search, particularly focusing on strategies for marketers in the era of voice assistants. This research explores keyword targeting, content structuring, and user intent analysis, aiming to reshape digital marketing in an increasingly voice-centric landscape.

Sarwan: Do you have any statistics to support this?

Afnan: Recent data suggests a significant shift towards voice search usage. According to Juniper Research, by 2024, voice assistants could be installed on 8.4 billion devices. Additionally, eMarketer projected that by 2020, 30% of searches would be conducted without a screen, underlining the growing importance of voice search optimization.

Sarwan: In terms of your career, what’s next?

Afnan: I’m currently involved in a tech business venture. While details are confidential, it aligns with my passion for innovation and technology. It’s an opportunity to make a significant impact in the industry, and I’m eager to see where it leads.

Sarwan: Can you give us a glimpse into the kind of technology or industry your business venture is focused on?

Afnan: Our venture explores cutting-edge technology solutions to address industry challenges. Leveraging machine learning and data analytics, we aim to create products that positively disrupt the market.

Sarwan: It sounds like you’re venturing into exciting territory. How do you balance your entrepreneurial pursuits with your role in academia and mentorship?

Afnan: It’s undoubtedly challenging, but I thrive on the diversity of experiences. While academia provides fresh perspectives, entrepreneurship allows me to apply knowledge in real-world scenarios. Balancing both keeps me motivated and continuously learning. I get to learn new perspectives from the students every day which is amusing.

Sarwan: Would you have made it to a professional level at football if it weren’t for education?

Afnan: Yes, but it’s complex. Education shapes understanding, but in Pakistan, lack of facilities in sports like football is a challenge. Unlike cricket, where infrastructure is robust, footballers often start later. Despite hurdles, talented individuals can excel with support and opportunities.

Sarwan: Thanks Afnan! Wishing you all the best in his research endeavours, entrepreneurial pursuits, and beyond. May your journey continue to inspire and empower others to shape a brighter tomorrow in the world of technology and the city of lights, Karachi.

We also thank our readers for joining us on this journey into the future of tech. As we continue to explore the ever-evolving landscape of technology, let us be inspired by Afnan’s story to embrace innovation, seize opportunities, and forge new paths.